As customers around the world find themselves locked down, automakers have scrambled for ways to keep their cars selling and many have arrived at online sales as the obvious solution. Vehicles are being marketed, customized, sold, and even test driven from behind a screen. If car buyers don’t specifically need to visit a dealer, will they still do so?
If ever there was a manufacturer invested in an automotive legacy, it’s Ford. They’ve built an empire on the back of combustion fuels and for a long time it looked like they’d be sticking with it. But it doesn’t have to be that way — and Ford knows it. From train-towing publicity stunts to attention grabbing Mustang cladding, Ford are making it clear that they’re onboard with the electric future.
It wasn’t long ago that electric utes seemed like a pipe-dream. Tradies laughed at the idea, the coalition government taunted that EVs will “end the weekend”, and towing was nowhere to be seen. Those days are over. Today on the JET Charge blog we’re looking at the latest e-utes promised for our shores and asking what the future holds for an Aussie icon.